Newsroom

Welcome to the FUR4 Newsroom - your hub for all press and media coverage of FUR4!

October 24, 2026https://www.thelifestylelist.tv/post/gentler-grooming-for-happier-pets

Gentler Grooming for Happier Pets with FUR4

Shedding season means pet hair on everything from your couch to your car, and most tools meant to fix it use a blade that can scrape your pet's coat in the process. Lifestyle Expert Jennifer Bonner has a gentler fix from FUR4,

October 11, 2026https://pipe17.com/customer/fur4/

FUR4 Runs Global Orders Through Pipe17

FUR4 sells through its own store and portals, marketplaces, retail programs, wholesale and dealer relationships, and EDI. Each route comes with its own order format, product identifiers, delivery promise, and partner handoff. Pipe17 gives FUR4 one OMS view of those orders and the fulfillment network behind them.

September 15, 2026https://www.shipbob.com/blog/

How Platformz & FUR4 Built a 15-Marketplace, 3-Country Omnichannel Operation on ShipBob [Case Study]

Learn how FUR4 built a 15-marketplace, 7-country operation using Platformz's distribution infrastructure and ShipBob for fulfillment.

June 3, 2026www.wfla.com/daytime/

Tackle Shedding Before It Takes Over

Pet hair on the couch is one thing. Finding it in your coffee, your car, and somehow stuck to every black outfit you own is a whole different story. Lifestyle Expert Jennifer Bonner has a smart grooming find from FUR4 helping pet parents calm the Shed Show at home.

April 11, 2026www.creators.yahoo.com

Expert-Approved Gifts That Deliver Yum, Joy, Beauty, Health & More

Every pet parent deals with fur balls all over their house; especially my house with 3 dogs Tilly, Chloe and Papi. I so appreciate how FUR4 has thoughtfully re-designed the typical pet brush without those razor sharp metal teeth that - to me - look like they hurt. These brushes are made for every type of 4-legged and different types of fur to painlessly remove undercoats for long hair breeds, gently take out short hairs that have had their day in the sun. Beatifying my baby's coats is now a joy for (and for them).

April 10, 2026www.consumerqueen.com

Expert-Approved Gifts That Deliver Yum, Joy, Beauty, Health & More

Every pet parent deals with fur balls all over their house; especially my house with 3 dogs Tilly, Chloe and Papi. I so appreciate how FUR4 has thoughtfully re-designed the typical pet brush without those razor sharp metal teeth that – to me – look like they hurt. These brushes are made for every type of 4-legged and different types of fur to painlessly remove undercoats for long hair breeds, gently take out short hairs that have had their day in the sun. Beatifying my baby's coats is now a joy for (and for them).

April 10, 2026www.msn.com

Expert-Approved Gifts That Deliver Yum, Joy, Beauty, Health & More

Every pet parent deals with fur balls all over their house; especially my house with 3 dogs Tilly, Chloe and Papi. I so appreciate how FUR4 has thoughtfully re-designed the typical pet brush without those razor sharp metal teeth that – to me – look like they hurt. These brushes are made for every type of 4-legged and different types of fur to painlessly remove undercoats for long hair breeds, gently take out short hairs that have had their day in the sun. Beatifying my baby's coats is now a joy for (and for them).

April 9, 2026www.buzzfeed.com

Mother’s & Father’s Day Gifts I’d Actually Buy

For the pet-parent household where the dust bunnies are pets too, this grooming tool is a game changer. Designed to be gentler than traditional de-shedding tools, it tackles excess fur without turning grooming into a battle. A truly unique design without those scary metal teeth that just look “ouch.”